Merrill Lynch International Analysis 
.... one market will have a minimal effect on the company's financial performance since no one market is a dominant component (Vernon-
Wortzel &
Wortzel,
1997, p. 47 ....
(2045
8
)
Negative Effects of Globalization
.... The Economist, 21 , 82. Vernon-
Wortzel, Heidi and Laurence
Wortzel. (
1997). Strategic Management in a Global Economy. New York: John Wiley.
(1134
5
)
CULTURE AND INTERNATIONAL BUSINESS
.... needs to consider whether the market has the specific characteristics that would make it a prime market for the product (Vernon-
Wortzel &
Wortzel,
1997). ....
(1347
5
)
Coffee Now!
.... increases the company's overall market share, and is thus a competitive decision that many companies are turning to (Vernon
Wortzel &
Wortzel,
1997, p. 128). ....
(1581
6
)
International Business Operations
.... increases the company's overall market share, and is thus a competitive decision that many companies are turning to (Vernon
Wortzel &
Wortzel,
1997, p. 128). ....
(1585
6
)
International Trade Environment in Tunisia
.... increases the company's overall market share, and is thus a competitive decision that many companies are turning to (Vernon
Wortzel &
Wortzel,
1997, p. 128). ....
(6258
25
)
Exporting Ceramic Replicas
.... marketing and ideally a larger market share when the company's own employees are responsible for the marketing effort (Vernon-
Wortzel &
Wortzel,
1997, p. 144). ....
(3517
14
)
International Marketing Environment
.... Internet address: http://www.economist.com. Vernon-
Wortzel, Heidi & Lawrence
Wortzel. Strategic Management in a Global Economy. NY: John Wiley,
1997. ....
(752
3
)
International Marketing Strategy
.... Review (Jun 2000): 206. Vernon-
Wortzel, Heidi & Lawrence
Wortzel. Strategic Management in a Global Economy. NY: John Wiley,
1997.
(761
3
)
Considerations of International Marketing
.... Vernon-
Wortzel, Heidi & Lawrence
Wortzel. Strategic Management in a Global Economy. NY: John Wiley,
1997. Walters, Peter and Brian Toyne. ....
(2608
10
)
Economic Reasons for Internationalization
.... Boston: Houghton-Mifflin, 1998. Vernon-
Wortzel, Heidi and Laurence
Wortzel. Strategic Management in a Global Economy. New York: John Wiley,
1997.
(2383
10
)
Companies Motivated to Internationalize
.... Boston: Houghton-Mifflin, 1998. Vernon-
Wortzel, Heidi and Laurence
Wortzel. Strategic Management in a Global Economy. New York: John Wiley,
1997.
(2383
10
)
