The McDonaldization of Society

The cartoon of the computer pushing the struggling guy into the spotlight is an example of the efficiency and control aspects of McDonaldization. The article that the cartoon refers to describes an Internet credit reporting agency that can download personal information about consumers. Granted, this information is public record, but it is available through such a wide range of sources (credit bureaus, courts, state motor vehicle departments, etc.) that the average person would not have access to it. Thus the Internet agency has created a highly efficient system of accessing highly personal information. On the other hand, having this information readily ava

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trol. Students are controlled because they have to attend classes at set times and meet the requirements of those classes. Students also have to meet the requirements of the degree programs they are pursuing. These controls are necessary as mentioned above for the purpose of efficiency and predictability. If these controls were not present, the college experience might not result in the desired end for the student: a diploma that will lead to a meaningful career. 4. One of the areas where nonhuman technology has replaced human labor is in the college library. Self-service is the name of the game. Electronic machines let students check out books from the library without having to use human services. Change machines and copy card machines make using the xerox machines more efficient. In the periodicals section, articles can be accessed and printed out via computer without having to go to stacks to get the hard copy. In a way, nonhuman technology is welcomed because it streamlines the research process. The time saved in research can be spent in the creative process. On the other hand, research is a part of the creative process. For example, in browsing through the hard copy of a periodical a student might find related a
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Approximate Word count = 1723
Approximate Pages = 7 (250 words per page)