Turner Broadcasting
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Turner Broadcasting is a diversified entertainment company with five business segments: entertainment; news; syndication and leasing; sports; and real estate. These business segments contributed to the company's 1992 operating profit in the following percentages: entertainment, 54%; news, 47%; syndication/licensing, -4%; sports, 3%; real estate, less than 1%. The company is publicly held and traded on the American Stock Exchange.Entertainment operations include Turner's cable television networks WTBS, TNT and the Cartoon Network. WTBS and TNT are available to most cable subscribers while the Cartoon Network has limited availability. The news operations includes Cable News Network (CNN), the Headline News Network (HNN) which also have wide cable distribution. The syndication and licensing operations are based primarily on the company's library of 3,700 films, most of which were acquired when Turner purchased MGM/UA Entertainment in 1987. The sports operation includes the Atlanta Braves major league baseball team and a 96 percent limited partnership with the Atlanta Hawks professional basketball team. The real estate operations consist largely of the hotel, office and sports complex in downtown Atlanta. Turner recently moved to acquire New Line Cinema and Castle Rock Entertainment; the two mergers are estimated to cost the company approximately $600 million payable largely in stock. Castle Rock produces mainstream films while New Line produces low-budget films b
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to broadcast national baseball after 1994 because the fees were too expensive.
In the entertainment sector, Turner's vertical integration is among its chief strengths. The film library has built-in distribution channels through WTBS and TNT, and the two professional sports teams also provide broadcast material for these two stations. In this way, the company is able to keep its costs down while maximizing its audience share.
The is also strong in the international market. CNN International increased revenues in 1992 by 44 percent, and Turner recently acquired an interest in a German all news channel. Turner is watching the results of the German channel with interest since it plans to expand in other foreign news channels if the German offering is successful. The company already enjoys a global presence owing to satellite transmissions, but it is now seeking to capitalize on that international reputation through legitimate expansion. Entertainment channels are also being launched in foreign markets, including TNT Latin America, which operated at a break-even level during its second year.
The news division is one of Turner's greatest assets since it has worldwide reach and is inexpensive to produce. Operating profits for t
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Approximate Word count = 3298
Approximate Pages = 13 (250 words per page)
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