Mass Communication in Canada

TECHNOLOGY AND ISSUES RELATED TO THE LOCI OF CONTROL OVER MASS COMMUNICATION IN CANADA

This research considers the role of technology in issues related to the loci of control over mass communication in Canada. The loci of control over mass communication are the state, the ownership of communication media, and content producers.

The key issue "surrounding the role of technology is the nature of control that should be exercised over technology." The primary social goal for technology is to assure that the use of technology is "for the benefit of the many rather than the few." Society, thus, must "ensure that sufficient funding is found to monitor technological development thoroughly and create the means, in some cases enact laws, to take into account all members of a society. Without such means we are confronted with significant inequities. We are . . . talking about access to information, a foundation of democracy."

The key issues associated with state control over mass communications are "the nature and degree of state involvement," "the guiding philosophy of state involvement," and "the degree to which mass communication should be used for education." With respect to the nature and degree of state involvement, government is "inclined to participate directly . . . in inverse proportion to their confidence in the capacity of market forces alone to generate bene

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. The CRTC has adopted a somewhat middle of the road policy position that attempts to provide some protection for Canadian cable television company owners, minority segments in the Canadian viewing audience, and Canadian artists. While laudable in intent, this policy is characterized by many of the same flaws of the policy that has been applied to Canadian broadcast television, and will likely yield some similar outcomes, i.e., CTV is virtually an American network in the context of program content, and almost a third of the prime-time programming on CBC is American. With American television following the lead of every other American industry in seeking the lowest common denominator, and a majority of Canadian viewers eager to embrace that type of programming, the CRTC policy likely cannot be successful in the absence of governmental subsidies to all Canadian broadcasters, or unless the CRTC reimposes a policy prohibiting the private ownership of satellite transmission receiver dishes. The former the Canadian government cannot afford, while the latter would likely be unpalatable to most Canadians--even those who do not now and never intend to own a satellite transmission receiver dish. Technology and th

Category: Foreign - M