Desktop Publishing Service Bureau

The organizational structure will be largely informal due to the small nature of the business and to encourage a high level of participation among the employees. The owner will also be the president and chief executive officer. There will be one clerical worker (office manager) who will be responsible for answering phones and performing the accounting tasks of the company (invoicing, producing quotes, accounts payable and accounts receivable), which will be on a personal computer. This position will report directly to the president. There will be three full-time desktop publishing specialists working on various projects; these specialists will also work directly with walk-in clients. Relationships will be established with local high schools and colleges to build intern programs. In addition to providing low-cost employees, this helps the community in which the company operates and also serves to train potential new employees.

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responsible for providing the mailing list; they must make sure that the addresses are correct and that the people they want to reach are on the list, as well as make sure that people they are no longer interested in contacting are removed. The mailing list is the most important part of a direct mail campaign, and the company will work with the customer to ensure that the list is carefully maintained, but the final responsibility for the accuracy and effectiveness of the list remains with the customer. One of the desktop publishing specialists will work with the small business to determine what the goal of any direct mail campaign is. As with a newsletter, a good direct mail operation is not a one-time event, but continues over a period of time with regular mailings. This will help the company establish its stream of income. As the desktop publishing specialist focuses on the goal of the campaign, the direct mail piece can be designed. Once approved, it can be printed and mailed. As with the other products, customers will be encouraged to take advantage of the bulk mail capability of the company. The last product category that the company will offer initially is that of personal resumes. These resumes can be offered to
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Approximate Word count = 4942
Approximate Pages = 20 (250 words per page)

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