Pantyhose Market Manufacturers of panty hose have lon

Background of Alternative Product Usage

Stockings and panty hose are traditionally thought of as fashion accessories used by women. However, these products do have other uses which have been successfully marketed by niche companies. For example, medical supply companies make stockings that are used for therapeutic wear by both men and women to combat embolism. Departing from the clothing application altogether, a number of panty hose and stocking manufacturers contributed material to the military during the Gulf War where they were found to keep dust from penetrating gun mechanisms. Both of these markets, however, are limited in scope and fall outside the purview of most hosiery manufacturers.

Mainstream manufacturers have traditionally focused on expanding the market for women's products. Thus products that were once considered appropriate only for "innerwear" have recently become acceptable for "outerwear," a result of cultural shifts as well as marketing expertise. Nor is the idea of appealing to the other gender unique to

. . .
on in-store displays or pictures in catalogs to illustrate what the consumer is purchasing. Packaging for a men's product will be key to the product's success. Because of the stigma associated with panty hose for men, traditional packaging should be avoided. Men purchasing panty hose are not interested in its color or style, but in its ability to provide insulation. To keep manufacturing costs down, one of the other methods already in place, either the plastic pouch or the cardboard box, should be used. The copy that is used on the packaging will also prove key to the success of the product. The words "panty hose" should not appear on the packaging. Instead, a description of the product, such as "lightweight insulating apparel," should be used. A sizing chart should be included on the package, or included on an in-store display or on an adjacent page in a catalog. Because the product is targeted to three distinct groups, construction workers, athletes and hunters, no illustration should be included on the package. Instead, copy can be used to inform the consumer that the product is appropriate for men who participate in outdoor activities and who need insulation from wind and cold. Each of the target groups could be m
. . .

Some common words found in the essay are:
Packaging Hosiery, Target Market, Price Panty, Conclusion Marketing, Gulf War, panty hose, Introduction Manufacturers, Usage Stockings, Stores November, Daily July, women's panty hose, Footwear February, women's panty, sporting stores, wind cold, construction workers, outdoor activities, hosiery manufacturers, niche marketing, men's panty hose, men's panty, niche marketing techniques, panty hose represents, differentiate product, marketing panty hose,
Approximate Word count = 2763
Approximate Pages = 11 (250 words per page)