History of Perfumes

Perfumes, and their progressively less expensive derivatives cologne and eau de toilette, are used like other cosmetics to enhance beauty. Unlike other beauty preparations, however, that can be plainly described in visual terms, perfume remains an elusive characteristic. According to some experts, the emotional and physiological response evoked by scent is the most primitive, and the most powerful, of any beauty enhancer. During the 20th century, perfume has become big business, and is marketed to men and women throughout the world. Perfume is often a part of larger fashion and couture houses, such as in the case of Calvin Klein, Chanel and Oscar de la Renta. This research examines the role of perfume in

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nal techniques and do not engage in mass advertising or mass promotion. Instead, these companies use personal sales representatives to meet in the customers' homes and offer them samples of the scent. Consumers of these fragrances typically make their purchases as part of a larger health and beauty care buy, and convenience is credited with the modest success of the fragrances in these lines. Advertising campaigns for perfumes make use of television and print ads, with billboards also enjoying strong use. Radio commercials for perfumes are rare, reinforcing the largely visual imagery that perfume manufacturers have come to rely on in their advertising. When print ads are used, scent strips are often included in order to provide a sample of the scent to potential consumers. Some department stores also allow their monthly statements to be perfumed with a given scent; this product then receives promotion within the statement material. Fragrances today rely heavily on image, on making consumers believe that if they buy the fragrance being advertised, they will acquire characteristics associated with the media promotion. Because of this, the name and all associations with a particular product are key to its success. Some produ
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Some common words found in the essay are:
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Approximate Word count = 2802
Approximate Pages = 11 (250 words per page)

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