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TV and the Dissemination of Information and Images

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In the early 1970s, studies reported that, since 1945, 99 percent of the homes in the United States had acquired at least one television set (Mander, 1978, p. 24). Television has now become the leading vehicle for disseminating information to Americans. Although many people place little importance on television's implantation of the images in their brains, research has shown that humans slowly turn into whatever images they carry in their minds. The images they see on television are conveyed to their brains by light; and the proof that these images are ingrained in their brains is demonstrated by the fact that they often have vivid memories of the things which they see on television. For instance, many children recall seeing their first romantic kiss on television. And the images which children see on television become the mirror against which they later compare their own behavior. Some researchers now believe that people become what they see; in other words, they evolve into the images which they see on television. Author Carl Lowe writes, "It has now been established that children will imitate behavior they see on television . . . moreover it has also been established that the younger the child, the more likely he or she is to believe the commercials, to confuse them with programming fare" (Lowe, 1981, p. 118).

Also, if children view people kissing passionately on television or a young virgin girl being presented as a present to a much older man, such as in the mov

. . .
standards for what type of programming a television station is permitted to air are not as stringent for cable programmers. For example, the Playboy Channel shows programming which can be characterized as "soft" pornography. And no parent can ever be completely sure that his or her young child will not see this type of programming because, even if a child's parents do not subscribe to the Playboy Channel, there is always the possibility that a neighbor child's parents do subscribe to cable stations which feature nudity or other types of adult subject matter. The problem with pornographic programming is that, since children are probably television's most frequent users, more often than not adult programming is viewed by children as well as adults. Moreover, available data suggest that children spend more time watching adult programs than watching children's programs (Robins, 1980, p. 48). Consequently many parents are now becoming concerned that there is too much sex on television and that children viewing sex on television are growing up with distorted views of sexuality. And the sexual subject matter is not limited to actual programming; now sex is often used in commercials as well. One article examined governmental rules
. . .

Some common words found in the essay are:
Author Winn, Likewise FCC, Playboy Channel, University York, Pretty Baby, , Barbara Lippert, Rob Laura, Carl Lowe, Love Lucy, sex television, sexual images, television children, winn 1977, reverse sexism, watching television, sexual activity, type programming, pp 62-64, cable television, 1980 pp 62-64, child's parents subscribe, roman 1980 pp, ingrassia 1994 66,
Approximate Word count = 1785
Approximate Pages = 7 (250 words per page)

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