MARKETING PLAN For City-Kids Boutique

This Marketing Plan is the property of City-Kids Boutique. Because it contains confidential information proprietary to City-Kids Boutique, no copies may be made whatsoever of the contents herein nor any part thereof, nor should the contents be disclosed to any party not previously authorized to discuss said contents by City-Kids Boutique executive management. This copy must be returned to City-Kids Boutique upon request.

Background & Product Description Page 2

Competition - A Southern California Analysis

Organizational Considerations Page 9

Utilities, Accounting, Misc. Overhead

Legal - International Trade Requirements

Profit/Loss Statements - Profile of M_, Inc.

City-Kids Boutique is designed as a retail outlet, to be given a "boutique" presentation within an upscale environment, with marketing emphasis directed towards the high-end line of the Children's Clothing market.

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m appeal - a small-scale outlet operating on a high profit-margin basis. MARKETING TARGET MARKET The middle-to-upscale target market of Southern California is a volatile species insofar as Defense industry cutbacks have cut deeply into the affluence that allowed middle-range clientele to spend freely on luxury items. Fortunately, Children's Clothing, as noted earlier, is a necessity. There is no evidence, moreover, that the upper-income target market in Southern California has been seriously injured by current economic rollercoastering: that target market is more securely in place than in other regions of the nation via property security assurances of the post-Proposition 13 era. With mortgage interest rates declining, this same target market has benefitted in the past few years by refinancing their domestic property and freeing up additional cash reserves. This upper-income target clientele is still in the market for high-end necessities and luxuries. Children's Clothing can supply both. Noted in the preceding section, STRATEGY FOR MEETING COMPETITION - Location, City-Kids Boutique will be situated in the heart of a magnet retail business district (Beverly Hills/Rodeo Drive area) already attracting an affluent c

Category: Business - M