This Marketing Plan is the property of City-Kids Boutique. Because it contains confidential information proprietary to City-Kids Boutique, no copies may be made whatsoever of the contents herein nor any part thereof, nor should the contents be disclosed to any party not previously authorized to discuss said contents by City-Kids Boutique executive management. This copy must be returned to City-Kids Boutique upon request.
Background & Product Description Page 2
Competition - A Southern California Analysis
Organizational Considerations Page 9
Utilities, Accounting, Misc. Overhead
Legal - International Trade Requirements
Profit/Loss Statements - Profile of M_, Inc.
City-Kids Boutique is designed as a retail outlet, to be given a "boutique" presentation within an upscale environment, with marketing emphasis directed towards the high-end line of the Children's Clothing market.
Given a start-up operation from scratch, fully capitalized, City-Kids Boutique's goal is to provide a secure base operation that will reach the break-even point within three years of opening, with a profit growth double the certificate of deposit interest rates. Future goals call for expansion to multiple outlets capitalizing on the store-name recognition engendered by the first outlet.
COMPETITION - A Southern California Analysis
Competition within the Retail industry is fierce, within the Retail Clothing industry even more so. The reasons are straightforward: Clothing is a living essential and a luxury item - hence, there is a two-tiered demand for the Clothing product. An important caveat: that demand is effected by Need, Fashion Tastes and Economic Conditions over which the retailer has little control.
The factor of "Need," however, is the one area in which retailers retain a modicum of assurance - to the extent that low-end retailers (K-Mart, Wal-Mart, Target) thrive - and former middle-range retailers such as S...