MARKETING PLAN For City-Kids Boutique

Background & Product Description Page 2

Competition - A Southern California Analysis

Organizational Considerations Page 9

Utilities, Accounting, Misc. Overhead

Legal - International Trade Requirements

Profit/Loss Statements - Profile of M_, Inc.

City-Kids Boutique is designed as a retail outlet, to be given a "boutique" presentation within an upscale environment, with marketing emphasis directed towards the high-end line of the Children's Clothing market.

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m appeal - a small-scale outlet operating on a high profit-margin basis. MARKETING TARGET MARKET The middle-to-upscale target market of Southern California is a volatile species insofar as Defense industry cutbacks have cut deeply into the affluence that allowed middle-range clientele to spend freely on luxury items. Fortunately, Children's Clothing, as noted earlier, is a necessity. There is no evidence, moreover, that the upper-income target market in Southern California has been seriously injured by current economic rollercoastering: that target market is more securely in place than in other regions of the nation via property security assurances of the post-Proposition 13 era. With mortgage interest rates declining, this same target market has benefitted in the past few years by refinancing their domestic property and freeing up additional cash reserves. This upper-income target clientele is still in the market for high-end necessities and luxuries. Children's Clothing can supply both. Noted in the preceding section, STRATEGY FOR MEETING COMPETITION - Location, City-Kids Boutique will be situated in the heart of a magnet retail business district (Beverly Hills/Rodeo Drive area) already attracting an affluent c
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Some common words found in the essay are:
City-Kids Boutique, Inc/Beverly Hills, Rodeo Drive, Southern California, Maternity Supply, Children's Clothing, City-Kids Boutique's, Los Angeles, Nordstrom's Broadway, Appropriately MG, city-kids boutique, product line, children's clothing, target market, m_ inc, __________ total, m_ inc/beverly hills, m_ inc/beverly, clothing industry, retail clothing, inc/beverly hills, inc balance sheet, __________ total income, expenses accounting 300000, accounting 300000 advertising,
Approximate Word count = 2471
Approximate Pages = 10 (250 words per page)