Careers in the Commercial Arts
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Careers in the commercial arts can lead one into a wide variety of different types of business and different opportunities for artistic expression. Commercial art is usually produced by artists under the direction of others--supervisors, art directors, and so on. Commercial artist might work for a television station, an advertising agency, a design studio, a toy manufacturer, or a newspaper. Commercial artists are expected to have skills, knowledge, and training not unlike those of the fine artist, but the commercial artist earns his or her living in a different way. The commercial artist receives a salary for his or her work and creative ideas, while fine artist usually work on their own and sell their work through galleries or agents. Some commercial artists may work freelance, while others will have a job at a specific place. Those who free-lance work at their own studios or homes and prepare art work of various types for their clients. Other commercial artists work for studios or advertising agencies, and the agencies do work for several clients or corporations. Still other commercial artists may work within a single corporate structure and design for their company employer (Brommer and Gatto 12). Another way of looking at the commercial artist is that his or her job is to sell art products that other people need and want to buy, and there are many different kinds of artist under this category, including book illustrators, package designers, art directors, photo
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ration, and design but are also versed in product protection and display (Nelson and Ferris, 8).
The art director is a commercial artist who coordinates the many specialists who will be involved in the production of the final finished copies, meaning the designers, illustrators, layout men, mechanical men, copywriters, account executives, creative directors, typographers, printers, and so on. This is a particular opportunity for a commercial artist of experience, and any of the above types of company might have need of an art director to coordinate the different activities and types of artists needed (Snyder 10).
The illustrator is the commercial artist who has to have the techniques of the fine artist and who applies them to visual communication, mainly in the advertising and publishing fields. The illustrator's job is selling as well as creating. The illustrator usually concentrates on one particular subject--fashion, product advertising, book or magazine illustration--and usually on only one media--pen drawings, crayon, watercolor, and so on. The pictorial artist is one type of illustrator. He or she is given a copy of the article, story, or chapter to be illustrated, told how many pictures are required and their size,
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Approximate Word count = 2530
Approximate Pages = 10 (250 words per page)
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