In Touch Promotions (ITP) is a company which supplies promotional items to companies in the Ledyard, Connecticut region. The company's owners are Karen Meyer and Kathy Spain, two former sales representative from the printing industry. Meyer and Spain are building on their familiarity with industrial printing methods and some of the contacts they made during their careers in order to launch ITP; both live in the immediate vicinity.
ITP sells promotional items to companies for use at trade shows, as giveaways to employees, and as leave-behind items for in-person sales contacts. ITP does not produce these items directly, but instead contracts production to vendors who specialize in particular types of printing. This decreases the amount of capitalization which is required, and also gives ITP more flexibility in terms of the types of items which it can offer.
ITP is a privately held corporation which is seeking additional capital of $250,000 to help it in its expansion activities. Financial statements are provided later in this report which indicate the company's financial performance to date. Because of the highly competitive nature of the business and the fact that ITP is not a public company, the contents of this business plan are strictly confidential and are not to be released to any outside individuals without the prior written consent of ITP.
ITP is a company which provides promotional items (hats, pens, memo pads) to clients in the immediate region (within a 50-mile radius of Ledyard. ITP does not manufacture the products itself, but relies on local suppliers to fill orders which it procures from customers; depending on the type of order, an appropriate supplier is selected.
The two individuals who started the business have experience selling industrial printing (this is a highly specialized field related to industrial printing) and have recruited from among their former colleagues to form a highly cohesive c...