In Touch Promotions (ITP)

ITP sells promotional items to companies for use at trade shows, as giveaways to employees, and as leave-behind items for in-person sales contacts. ITP does not produce these items directly, but instead contracts production to vendors who specialize in particular types of printing. This decreases the amount of capitalization which is required, and also gives ITP more flexibility in terms of the types of items which it can offer.

ITP is a privately held corporation which is seeking additional capital of $250,000 to help it in its expansion activities. Financial statements are provided later in this report which indicate the company's financial performance to date. Because of the highly competitive nature of the business and the fact that ITP is not a public company, the contents of this business plan are strictly confidential and are not to be released to any outside individuals without the prior written consent of ITP.

ITP is a company which provides promotional items (hats, pens, memo pads) to clients in

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sales representatives carry beepers which callers can access through the voice mail system. There is no dedicated receptionist; instead, the telephone system gives callers a "menu" of choices from which they can select, and their call is routed appropriately. The two inside support personnel rotate the responsibility of being the "personal assistant" when callers require a human interface. Meyer and Spain both worked in industrial printing as sales representatives (although they never worked for the same company at the same time). They are familiar with the decision making processes that companies use when purchasing industrial printing (such as blueprints or manuals), and they have built up a large contact base. Spain had management experience before starting ITP, while Meyer had more technical sales experience. Neither has owned a business prior to ITP. Meyer and Spain recruited their outside sales representatives from among former colleagues, and one of these recommended the two inside sales staffers. All of the employees are familiar with the industry and the type of techniques used in the printing process for these types of items. While none has direct experience with promotional item selling, all have purchased pr
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Approximate Word count = 3834
Approximate Pages = 15 (250 words per page)

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