Europe. (IT market analysis) (includes related article on
executive summary of Europe's IT market analysis)(Marketing
Computers International Supplement) (Industry Trend or
Citation: Marketing Computers, Oct 1996 v16 n10 pS5(3)
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Subjects: Computer industry_Economic aspects
United Kingdom_Business and industry
France_Business and industry
Germany_Business and industry
Russia_Business and industry
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Abstract: As the UK economy improves, households and businesses are
investing more than before on IT. PC vendors are profiting
from the market, especially in direct sales. PC sales in UK
during the second quarter 1996 show Compaq holding 14.3% of
the market, Dell 8.9% and IBM 6.9%. Mobile phone sales are
also showing continued growth in UK. In Germany however, the
economy has slowed down and businesses are not spending on IT,
except in a few areas. Economic growth is predicted to be slow
until 2000. Although the French economy has had the potential
to grow since 1994, the expected growth has not taken place
mainly because of government policies. However, PC sales have
kept a 10-15% growth rate as a result of the highly-developed
channels in France. The IT business in Russia is centered in
Moscow. PC sales in the home market are restricted due to the
high cost of PCs in relation to the low individual salaries.
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Full Text COPYRIGHT 1996 Marketing Computers
OUTSIDE OF THE U.K., GROWTH IN EUROPE WILL REMAIN SUB-PAR FOR MOST OF...