Europe. (IT market analysis)

executive summary of Europe's IT market analysis)(Marketing

Computers International Supplement) (Industry Trend or

Citation: Marketing Computers, Oct 1996 v16 n10 pS5(3)

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Subjects: Computer industry_Economic aspects

United Kingdom_Business and industry

France_Business and industry

Germany_Business and industry

Russia_Business and industry

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Abstract: As the UK economy improves, households and businesses are

investing more than before on IT. PC vendors are profiting

from the market, especially in direct sales. PC sales in UK

during the second quarter 1996 show Compaq holding 14.3% of

the market, Dell 8.9% and IBM 6.9%. Mobile phone sales are

also showing continued growth in UK. In Germany however, the

economy has slowed down and businesses are not spending on IT,

except in a few areas. Economic growth is predicted to be slow

until 2000. Although the French economy has had the potential

to grow since 1994, the expected growth has not taken place

mainly because of government policies. However, PC sales have

. . .
zen, an analyst with IDC in Prague."The government is buying regardless of the economic situation," Frantzen says. Still, Rumania is a minor market in absolute terms. The much larger Poland, where the application of strict currency convertibility has turned the economy around,"is to be one of the fastest-growing markets for IT as small business grows up there," says Frantzen. Even with a low average wage, Franzten says, the demand for IT will stay high in this economy, which has already suffered most of the pain of conversion to Western standards. In contrast, the highly developed Hungarian economy is proving a limited market for IT. In order to protect local industry, Hungary has actually increased local import duties on electronics. The result is an overall decline in the size of the Hungarian IT market. "Obviously, Hungarian industry will suffer from the lack of competition," Franzten points out. Meanwhile, Russia, with its enormous size, dwarfs all other East European markets. Smaller companies with big international backing (such as Fujitsu4CL-- which retains 1.2 percent of the market--and Mitsubishi-Apricot) have been just able to hold on in a market where pricing is murderously competitive. There is also
. . .

Some common words found in the essay are:
Eastern Europe, Moscow Progent, Deutsche Telekom, Frantzen Rumania, IDC LondonThe, East European, Paris-based IDC, UK Baxter, Computer Shopper, UK Germany, home market, single market, local assemblers, economy improves, pc sales, director marketing intel, slow 2000, economy slowed, businesses spending, european marketing director, individual salaries, vogel director marketing, vogel director, armand vogel director, pc vendors profiting,
Approximate Word count = 2351
Approximate Pages = 9 (250 words per page)

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