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Europe. (IT market analysis)

Europe. (IT market analysis) (includes related article on

executive summary of Europe's IT market analysis)(Marketing

Computers International Supplement) (Industry Trend or

Citation: Marketing Computers, Oct 1996 v16 n10 pS5(3)

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Subjects: Computer industry_Economic aspects

United Kingdom_Business and industry

France_Business and industry

Germany_Business and industry

Russia_Business and industry

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Abstract: As the UK economy improves, households and businesses are

investing more than before on IT. PC vendors are profiting

from the market, especially in direct sales. PC sales in UK

during the second quarter 1996 show Compaq holding 14.3% of

the market, Dell 8.9% and IBM 6.9%. Mobile phone sales are

also showing continued growth in UK. In Germany however, the

economy has slowed down and businesses are not spending on IT,

except in a few areas. Economic growth is predicted to be slow

until 2000. Although the French economy has had the potential

to grow since 1994, the expected growth has not taken place

mainly because of government policies. However, PC sales have

kept a 10-15% growth rate as a result of the highly-developed

channels in France. The IT business in Russia is centered in

Moscow. PC sales in the home market are restricted due to the

high cost of PCs in relation to the low individual salaries.

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Full Text COPYRIGHT 1996 Marketing Computers

OUTSIDE OF THE U.K., GROWTH IN EUROPE WILL REMAIN SUB-PAR FOR MOST OF...

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Europe. (IT market analysis). (1969, December 31). In LotsofEssays.com. Retrieved 05:42, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1682323.html