Use of Motion Effects on the Internet

Computer animation refers to sophisticated computer-graphics applications that create images that move on a computer screen. Generically, the figures are referred to as computer-generated imagery, or CGI (Romney 45). The principal animation application of the past five years is enhancement of Internet (Web) sites. Animation is an attention-getting device that is meant to support a site's commercial features.

Internet-based spending on advertising and promotion has reached the multibillion-dollar level. However, more corporate online marketing investment goes to proprietary Internet Presence Sites (IPSs) than to advertising on another site (Ghose and Dou 29). User visits to an IPS are an index of interest in a company's products or services, and the truism that the more time a customer prospect spends with a company the more chance a sale will be made applies to the IPS environment as to other areas of marketing. Animation that enriches content and imagery of a site can "motivate consumers with messages embedded with interactive presentations" (Ghose and Dou 35), i.e., convert browsers into custom

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? Whom do we need to reach? (White and Raman 406). Kovacs and Rowell, who teach a class in Web design at Indiana University, refer to the key role of "basic design principles that [students/developers] can use to publish durable content on the Internet" (Kovacs and Rowell 64). In the late 1990s, the Web developer protocol DHTML (Dynamic HyperText Markup Language) emerged as a foundational tool for Internet animation. Unlike its technical (and text-only) predecessor HTML, DHTML facilitates "placement of objects such as images, frames, text, and tables on a Web page" (Stanek and Garris 44). One source describes it, loosely, as "a combination of conventional HTML, JavaScript and style sheets" (Cruickshank 96). DHTML tends to enhance complicated tools like plug-ins, Microsoft's ActiveX family of controls, APIs (application program interfaces), or "applets," that, via extra programming, exploit graphical software utilities to achieve interactive capabilities, font variety, and myriad visual effects. Among the animation plug-ins, the Flash utility is popular, especially for introductory "splash" screens, which have images and text in motion. But as Cruickshank points out (98), Flash files take time to download, "and there's no guaran
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Some common words found in the essay are:
Stanek Garris, Microsoft's ActiveX, IPSs Computer, Ghose Dou, White Raman, , Kovacs Rowell, Motors BMW, Internet Web, Explorer DHTML, computer animation, stanek garris, web site, public relations, ghose dou, kovacs rowell, stanek garris 46, white raman, presence sites, web developer, explorer dhtml, internet presence sites, describes computer animation, web site development,
Approximate Word count = 1241
Approximate Pages = 5 (250 words per page)

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