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The Hospitality Industry

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The hospitality industry is an industry which offers a unique product. Hotels and motels do not sell features; they provide benefits that are designed to meet very specific (and fluctuating) needs, wants and desires of very specific target markets. It is a perishable product that cannot be sold in the way other products are sold. It combines a product (rooms, space for rent) with a service (hospitality), and must be resold each day. Marketing a hotel requires that a specific number of rooms, seats and square feet of meeting space be sold each day. Unsold rooms cannot be sold twice tomorrow to make up for the loss; an empty banquet room cannot be rented out twice in the evening to make up for unsold time.

Andrew Schwarz and David C. Dorf take on the issue of hotel (and motel) sales in their book, Contemporary Hotel Sales. They understand the unique industry in which hotels and motels operate, and recognize that sales is the central point around which a hotel operates. The most deluxe hotel located in the most prime scenic area cannot generate a profit if there is not an active sales program.

Part of the unique aspect of the hotel industry comes from the fact that hotels do not necessarily operate according to traditional views of supply and demand. A 300-room hotel always has 300 rooms for sale, regardless of whether the demand for a given time period is for 400 rooms, or for 200 rooms. Hotel sales executives must sell a fixed product which cannot be stored, which i

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e arising in Siberia, Australia, Africa and the Americas were developing similar rituals, or even developing religions along similar lines. Smart observes that it was fashionable and even encouraged to speculate on the origin of religion in the eighteenth century, but he refrains from doing so. Indeed Smart points out the weaknesses in the arguments of such well known theorists as Sir James Frazer, Edward Tylor, Wilhelm Schmidt and Sigmund Freud (35). Instead of focusing on why prehistoric religion developed, Smart instead focuses on the religion itself, putting forth his own theories as to rituals and practices, and stating them as no more than theories. This remains Smart's practice throughout the text. He does not pass judgment on the various religions and practices that he describes, nor does he speak of non-Judeo-Christian religions as less than or more than those that derive a Judeo-Christian background, although his audience is certainly likely to be comprised of a majority of those following "Western" tradition. The result is that Smart is able to describe and explain the various religions that he covers in his text without the cumbersome burden of favoring a single background or tradition. He assumes a familiarity
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Some common words found in the essay are:
Hotel Sales, Behavior Staw, Marcy Crary, Baptists Hindus, Denis Detzel, Religions Smart, Sigmund Freud, North America, Hindus Buddhists, , hotel manager, sales executive, various religions, decision process, hotel industry, sales executives, hospitality industry, hotel sales, create environment, hotel managers, manager create environment, former soviet union, hotel manager able, successful marketing executives, especially critical hotel,
Approximate Word count = 10316
Approximate Pages = 41 (250 words per page)

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