New Strategies of Presidential Leadership
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In Going Public: New Strategies of Presidential Leadership, Samuel Kernell details the change in American presidents' political strategies that has come about with the sudden change in transportation and communications technology. Kernell isolates and defines this recent phenomenon of presidents taking their agendas to the public and examines the effects it appears to have on the political and governance processes. Essentially presidents, whose work was formerly concentrated on the problem of dealing with the legislature through a bargaining process, have now adopted the strategy of using their ability to garner media attention as a means of presenting their agendas directly to the public. This process works to further the political clout of presidents and to increase their ability to influence the course of bargaining with Congress. Unfortunately, as Kernell has found, presidential use of the strategy has tended to have a significant deleterious effect on the bargaining process. Members of Congress seldom enjoy the same kind of national prominence as presidents and their ability to counter the presidential strategy is extremely limited. Some members of Congress have deliberately raised their national profiles in order to combat this strategy (House Speakers Tip O'Neill and Newt Gingrich are good examples of this phenomenon) but this response has only limited effectiveness. While it may restore a little of the balance to the negotiating process it basically does nothi
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Approximate Word count = 813
Approximate Pages = 3 (250 words per page)
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