Hard Liquor Advertisements and Television

PRO. Despite the fact that there is no formal prohibition against advertising distilled alcoholic beverages on American television and radio, US manufacturer-distillers have refrained from promoting sales of distilled spirits in these media since 1948 (Hughes, 1996). Liquor manufacturers imposed on themselves the decades-long ban on this kind of advertising, chiefly, it appears, for pop-culture, folk-wisdom reasons. In popular imagination, beer and wine, which derive their alcoholic content from fermentation and which contain no more than 14% alcohol, belong to a category of alcoholic beverage different from distilled spirits, which may contain more than 50% alcohol. Despite the fact that alcohol abuse is connected with both fermented and distilled beverages, by custom and practice the American culture had a comfort level with broadcast marketing of fermented beverages that between 1948 and 1996 was not tested by distilled-beverage marketers. That is commonly referred to as the alcohol industry's "voluntary ban" on "hard liquor" ads on radio and TV. Enshrined not in federal law but in self-policing industry custom and practice, the

. . .
Some common words found in the essay are:
TV Enshrined, PRO Despite, Advertising Age, CONCLUSION Opponents, , Seagram's Stolichnaya, Congress Howard, NBC December, B6 Coniff, Technology Tech, liquor ads, beer wine, distilled spirits, distillery industry, hard liquor, liquor ads tv, alcoholic beverages, coniff 2000, 1996 liquor, liquor marketers, ad tv, influencing consumer behavior, favor allowing hard-liquor, marketing broadcast media, hard-liquor marketing broadcast,
Approximate Word count = 1060
Approximate Pages = 4 (250 words per page)

More Essays on Hard Liquor Advertisements and Television