Gap/Banana Republic Stores

Japanese consumers are moving from passive status to involved participants, often dictating what the end product will look like (Mummert, Orr, & Yorgey, 1996, pp. 14-19). The Japanese consumer demands to be involved and to be heard. The Japanese market is becoming a consumer–driven marketplace. The consumer is going to dictate where and when they buy and from whom. While Japanese nationals on vacation may flock to Banana Republic stores located in Hawaii, there is little reason to believe that they will flock to Banana Republic stores located in Japan when they are leading their very busy work-oriented lives.

Contemporary Japanese consumers also tend to want a spec

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those medium-sized cities. Planet Hollywood has applied a similar strategy internationally by expanding into cities with smaller markets than the cities in which the original Planet Hollywood outlets were sited. A city such as Seoul, South Korea, is by no means a medium-sized city in terms of population. In terms of buying power, however, Seoul is a medium-sized consumer market when compared to cities such as London, New York, and Los Angeles. Thus, where the Planet Hollywood outlets sited in London, New York, and Los Angeles have thrived, the Planet Hollywood outlets sited in Seoul, Taipei, and Bangkok have struggled. Thus, a strategy providing for siting Planet Hollywood outlets in medium-sized United States cities, while it likely would not further compromise year-to-year sales comparisons in the company's existing outlets sited in major cities, probably would not afford the company the growth opportunities projected by Planet Hollywood founder and president Robert Earl. The second facet of the proposed strategy—selling licensed Planet Hollywood merchandise in 2,000 square-foot mall locations—appears to be an even more high-risk strategy, because this strategy does hold the potential to compromise the year-to-year sales
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Some common words found in the essay are:
Planet Hollywood, Library Ltd, Banana Republic, Barnes Noble, Ltd Relatively, Japan Buxbaum, Orr Yorgey, planet hollywood, Imports Japanese, Contemporary Japanese, hollywood outlets, Los Angeles, planet hollywood outlets, outlets sited, hollywood outlets sited, direct marketing, library ltd, banana republic, sited major cities, medium-sized cities, major cities, sited major, outlets sited major, buxbaum 1995, outlets sited medium-sized,
Approximate Word count = 1994
Approximate Pages = 8 (250 words per page)