Is Pepsi One a new product, a modified product of a line extension? Pepsi One is a line extension. It is a new variation of an existing product. That existing product is Diet Pepsi. Pepsi One shares the same essential characteristics of Diet Pepsi in that it is a low calorie cola flavor soft drink. Pepsi one offers a new benefit. The benefit is taste. PepsiCo believes that Pepsi One tastes more like regular cola than any other diet cola on the market in spite of the fact that each 12 ounce serving of Pepsi One has one calorie
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