Sprint PCS Group operates a 100 percent digital PCS wireless network in the United States, using a single frequency and a single technology. The company is a subsidiary of Sprint Corporation, comprises Sprint Corporations' wireless PCS operations. The PCS Group serves the entire United States population, including Puerto Rico and the United States Virgin Islands. The PCS Group also includes Sprint Corporation's investment in Pegaso Telecomunicaciones, S.A. de C.V. (Pegaso), a wireless PCS operation in Mexico.
The Company provides nationwide service through operating its own digital network in major United States metropolitan areas; affiliating with other companies, mainly in and around smaller United States metropolitan areas; roaming on other providers' analog cellular networks using dual-band/dual-mode handsets; and roaming on other providers' digital PCS networks that use code division multiple access (CDMA). At year-end 2000, the PCS Group, together with affiliates, operated PCS systems in over 300 metropolitan markets, including the 50 largest United States metropolitan areas. The service offered by the PCS Group and its affiliates reaches more than 220 million people (Hoover's Online).
2. Major Market Segments/Products Offered
The company appears to have targeted the following segments of the market.
* Partnerships with major companies such as Microsoft
* Internet Web Site for business users
(Sources for Table: "Sprint and Unplugged," 2001; Turner, 1999).
The Company provides wholesale PCS services to companies that resell the services to their customers on a retail basis. These companies pay the PCS Group a discounted price for their customers' usage, but bear the costs of acquisition and customer service. Sprint has $23 billion in annual revenues and serves more than 23 million business and residential customers (Hoover's Online)
The primary products offered in the company's business model are th...