1. The pricing objectives established by Blockbuster are intended to maintain its dominant market share. 2. A working definition of price competition is business environment in which competitors attempt to differentiate themselves from each other based on price. Using this definition, Blockbuster is does not rely on price competition. It uses non price competition in the form of longer operating hours and a larger number of units of stock on hand for rental to attempt to maintain a competitive advantage.
3. An essay published online at the Buzzle.com website suggests that the pricing strategy the Blockbuster Entertainment Pass represent could either be classified as a penetrati
15 
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= 2 (250 words per page)
