Hewlett Packard

2. Elements in the solution to this case:

Determine the appropriate type of sales force with which to introduce and market this product in the United States by deciding if Manufacturers Representatives should be used, or as has usually been the case whether or not 100 percent dedicated HP employees should market and sell this product as part of the imaging products division

How should this product be positioned in the marketplace. Should it be marketed only to doctors and small medical facilities, or is the product sophisticated and versatile enough that it can be sold to the larger customers in the industry – the 100 plus bed hospitals around the country

What price should HP select for this product, knowi

. . .
Some common words found in the essay are:
Unfortunately HP, Intespec Vingmed, Manufacturers Representatives, Hewlett Packard, Toshiba Corporation, Instead HP, Obviously HP, performance characteristics, manufacturer's representatives, low price, , sonos 100, competitor product, strategy hp, selling strategy, market product, imaging products, selling strategy hp, sales force,
Approximate Word count = 563
Approximate Pages = 2 (250 words per page)

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