Ecolab and Sales and Profits
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1. How does Ecolab make money? Ecolab is one of the leading manufacturers of cleaning products in the United States. Ecolab provides its most important customers, its institutional customers with cleaning products as well as training on how they can be used safely and efficiently. Ecolab generates most of its sales and profits on national accounts such as national restaurant chains and nationwide hotel chains. These customers tend to be more concerned with the safety and the effectiveness of the cleaning products sold by Ecolab. Institutional customers as a rule are far less price sensitive than so-called "street accounts" that are handled through distribution. It is not that these larger institutional customers are not pribe sensitive. Instead, they look at the cost to own Ecolab products and not simply the cost to buy or own the products in question. Ecolab makes money by maintaining close working relationships with every level of management in its institutiona
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Approximate Word count = 657
Approximate Pages = 3 (250 words per page)
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