Linx Automobile Marketing Plan

drivers willing to pay a higher acquisition price and pay the �

high cost of battery pack replacement in return for much lower �

general maintenance costs, energy expenditures approximating one-�

half the amount for internal combustion powered vehicles, and �

almost no noise from the operation of the vehicle. Lastly, the �

target market for the Linx will be defined as those drivers �

residing in critical air pollution areas, such as the Los Angeles �

Basin, where the operation of polluting vehicles will become increasingly more restricted and expensive. The promotional campaign for the Linx will seek to educate �

the target market on the benefits to them available through the �

purchase of a Linx automobile. The marketing strategy for the �

Linx will also be based on high levels of service, high levels of �

. . .
or technological advances have � � permitted automobile manufacturers to maintain growth in total � � revenues over the past two decades. In the context of units � � produced, however, the industry performance trend has been � � dismal.2�  „„  Since the 1970s, American automobile manufacturers have � � faced increasingly stiff competition from foreign manufacturers.3 � � Fuel efficiency, meeting environmental protection standards, � � product quality, and cost are the main factors that have placed � � the American industry at a competitive disadvantage.4 Rather � � than address these issues head-on, American automobile � � manufacturers have tended to seek governmental protection from � � imports, by claiming alternatively that (1) the American industry � � cannot meet the standards attained by the foreign manufacturers, � � and that (2) foreign countries discriminate against American-made � � automobiles. For the most part, such claims are appear to be � � ludicrous. Certainly, American industry could attain the � � standards achieved by the foreign manufacturers if they were � � willing to sacrifice short-term profits for long-term gain as the � � Japanese automobile
. . .

Some common words found in the essay are:
Motor Company, Market Definition�, � �, American Big-3, Raising CAFE, United Additionally, Americans Assuming, Los Angeles, Standards CAFE,  „„ , Motor Company�, Teahen Jr, � , �  „„ , � � automobile, automobile �, target market, automobile � �, � automobile, american automobile, p
8 à4
,  p
8 à4
,  p
8, market linx,  „„  the,
Approximate Word count = 3187
Approximate Pages = 13 (250 words per page)