Art and Business

Art and business can coexist, and they do so quite readily. In fact, one might almost compare the relationship of art and business to symbiotic relationships that occur naturally. Art and business help each other while remaining separate entities.

In some cases, successful businesses are formed to deal directly with art. This can be seen primarily with writing as a form of art. Publishing companies have existed for centuries as a primary method in not only disseminating useful written knowledge, but also as a way to bring artistic endeavors such as novels, short stories, poetry and drama to the general public. The publishing company profits from the sale of these texts. Art galleries are another form of business established to help sell art to the public. Such galleries display sculptures and paintings for the public to select and purchase. This gives the artist a chance to create more art without being distracted by the business of selling it.

A less concrete way in which the two coexist is demonstrated in the sponsoring of artistic endeavors by business. Take for instance, the sponsorship of the Metropolitan Opera's broadcasts by Texaco, a wellknown oilproducing company within the United States. In this very specific relationship between a well established art form (opera) and a business, Texaco gives funding for the broadcast of the opera to a large number of classical and public radio stations throughout the U.S. In so doing,

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product: it advertises the product, and leads to its "iconization" within a cultureoften times with incredible success for both the product and the film. A good example is the use of Reese's Pieces in the film E.T. Because E.T. was such a runaway boxoffice smash, and because Reese's Pieces were prominently displayed in the film, viewers of the film began to buy the candy. To enhance the association of the littleknown candy with the heavily discussed movie, the candy company gave away E.T. dolls and E.T. trading cards. Children wanted to try this candy to get the prizes and simply to try the candy that "E.T. ate," causing the sales of the Reese's Pieces to skyrocket. In this way, a littleknown candy became an instant icon of goodness and purity that E.T. represented. Other products such as CocaCola, cigarette brands, etc. have become indelibly associated with Americana simply because they were seen in popular films that matched the culture's view of itself. Oddly enough, sometimes products in business can become works of art because through many years they have come to be recognized as icons by themselves. Andy Warhol's images of Campbell's soup cans were painted to demonstrate the endless reproduction of a product

Category: Business - A