Business and Consumer Marketing

Critical Elements of Business and Consumer Marketing

The essential similarity between business marketing and consumer marketing is of course, sales. Business marketing takes into account such widely used terms as industrial marketing, organizational marketing, and business-to-business marketing. Business marketing is the intermediary marketplace between the wholesale and retail markets. In a very real sense, the business marketplace is the final rung on the ladder, before the retail market redefines the cost, placement, and packaging of products that have already been created, sold, and placed on the world market.

If business marketing is built more around the nuts and bolts of bulk products, then consumer marketing is much more concerned with micro-managing the evolving consumer marketplace. While consumer marketing takes into account some of the same methods and modes of operation as business marketing, it tends to move much faster than business marketing in terms of final outcome.

Business marketing concerns raw or semiprocessed material is carried to appropriate sites, in exchange for the wholesale or manufacturer's price. Consumer marketing in turn can be represented by a swiftly flowing stream, with the relative strength to move only certain kinds of items for a limited distance. The stream may jump it's banks, change it's general direction or stop flowing altogether. Consumer marketing depends a great deal more on the ability of those involved to not

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aragraph, the retail customer makes purchases based on different criteria than the business customer. As such, a business marketer sells goods and services to other businesspeople, businesses, institutions, and organizations. In the area of customer marketing emphasis must be switched to more individuated markets, selling the peripheral aspects of products, and price. If the consumer marketer's home office has done their job correctly, then they can provide a recognized product at a competitive price. Consumer marketing fits neatly inside the policies of business marketing, using the same methods to place the correct product on the store shelf, at the optimum time, and at the best price. Once again rational economic considerations need to be made, qualifying such issues as potential demand, inventory levels, shelf-space availability, promotional support, and profitability of the product. The difference between business marketing and consumer marketing revolves around quantity and price. For customers with very specific needs, who can buy in mass quantities, business marketing is the key. For customers who are buying for more individual, short-term situations, where quality is desired, consumer marketing will run the show. In p

Category: Business - B