Cindy Ref: Yang (#1136). The introduction is exa

CASE ANALYSIS: FLORIDA DEVELOPMENT CORPORATION

An inability to meet sales demand plagued the operations of the Florida Development Corporation in the late1970s. Ineffective product development was identified as the major culprit. Decisionmaking constraints, governmental regulation, overlapping managerial responsibilities, and interpersonal conflicts were implicated as the primary problem areas inhibiting product development. The solution to these problems adopted by the Florida Development Corporation was the formation of the Product Development Division. The new division was charged with the comprehensive responsibility for product development. The solution solved existing product development problems confronting the company, and provided an effective framework to deal with any new problems.

Important factors were implicated in each of the four major problem areas (decisionmaking constraints, governmental regulation, overlapping managerial responsibilities, and interpersonal conflicts) affecting the Florida Development Corporation's ability to develop new products in an efficient and timely manner. These factors were as follows:

a. The land that was available to the Florida Development Corporation with

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Approximate Word count = 1153
Approximate Pages = 5 (250 words per page)