Citrus Fruit Agriculture and Marketing

 
 
 
 
The focus of this study was on the investment potential of citrus fruit agriculture, citrus fruit processing, and citrus fruit marketing. The study focus, thus, was not so much concerned with the development of a solution to a problem as it was concerned with a description, analysis, and assessment of citrus fruitrelated industries that led to an evaluation of the investment potential of these industries.

It was found that the level of worldwide citrus fruit production is more a manifestation of growing conditions than it is a function of worldwide demand. Per capita demand for citrus fruit and citrus fruit juice, it was found, is relatively stable. Increases and decreases in production levels, thus, typically result in significant commodity price shifts and only modest demand shifts. The demands for citrus fruit, therefore, may be described in economic terms are being relatively inelastic.

It was found that Brazil has been the leading worldwide producer of citrus fruits since the 19881989 crop year, with the United States in second place, and Spain in third place. It was found that Brazil is also the worldwide leader in the production of oranges, economically the most important citrus fruit crop.

It was concluded that the agricultural production of citrus fruits will likely provide a more stable base for business operations than will the processing of citrus fruits into juice. Orange production would likely be most stable and profitable in Brazil bec


     
 
 
 
    

 

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plete and more accessible than are those related to operations in other countries. In the United States, acreage planted in citrus fruit declined steadily from 1975 (1,181,300 acres) through 1986 (818,900 acres).6 The total acreage planted in citrus fruit began to increase in 1987, and reached 843,400 acres in 1989,7 or somewhat more than twothirds of the total acreage planted in citrus fruit in 1975. __________ 6United States Department of Agriculture, 176. 7Ibid. Citrus fruit prices vary widely from yeartoyear, depending, for the greater part, upon production levels. Production and average prices since 1987 are presented in Table 3, which may be found beginning below on this page.Table 3 Citrus Fruit Production and Prices: United States 19841990 ================================================================= Year/Crop Production (1000 boxes) Price per Box ($)   19845 Grapefruit 56150 5.47 Lemons 25450 6.61 Limes 1640 12.13 Oranges 158350 9.16 Tangelos

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