Common Stock and Investment

1. Alaska Air Group, Inc.Air Transport Industry.

2. Eastman Kodak companyPrecision Instruments Industry.

3. Ford Motor CompanyAutomobile and Truck Industry.

4. General Public Utilities Corp.Electric Utility Industry.

5. Johnson & JohnsonMedical Supplies Industry.

Each of the companies is assessed separately. Following these company assessments, the companies are compared, and an investment selection is made.

Johnson & Johnson is the leading manufacturer in the United States of health care products (Benway, 1989). In the mid1980s, the company was seriously affected by acts of criminal product tampering involving "Tylenol" analgesic products. Tylenol products are manufactured and marketed by McNeil

1 2Consumer Products, a whollyowned subsidiary of Johnson & Johnson. The company responded quickly and responsibly, and, thus, retained public support.

Financial data on the company are presented for the 19871994 time period. Actual data are presented for 19871989, while projected data are presented for 1990 and 1994. Data are presented in Tables 1 through 4 with respect to (1) sales, (2) return on equity, (3) dividends

. . .
$64.00 +60.0% 1994* $70.00 + 9.4% * projected (Source: Benway, 1989)============================================================= manufacturing, the company also makes trucks, tractors, farm equipment, and electronics products. Automobiles and trucks, however, contribute approximately 93 percent of the company's total sales, and nearly 100 percent of the company's total profits. Ford is also an international company, and approximately 27 percent of its total revenues are contributed by foreign operations. Financial data on the company are presented for the 19871994 time period. Actual data are presented for 19871989, while projected data are presented for 1990 and 1994. Data are presented in Tables 5 through 8 with respect to (1) sales, (2) return on equity, (3) dividends per share, and (4) market price per share. 5 Table 5 Ford Motor Company Sales 19871994(S = billions)============================================================= Year Revenues Change   1987 7.1
. . .

Some common words found in the essay are:
Return Change, Revenues Change, Price Change, Payout Change, Data Tables, Johnson Johnson, Source Benway, Source Graham, INVESTMENT SELECTION, Van Buskirk, projected source, * projected source,  ,   1987,  1987, change  , change , * projected, alaska air, dividends share, share =============================================================, market price share, market price, johnson johnson, eastman kodak company,
Approximate Word count = 1691
Approximate Pages = 7 (250 words per page)

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