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Consultant Report on a Construction Company

CONSULTANT REPORT: PLANNING FOR CHANGE

The Southpointe Construction Company (hypothetical) is a financially sound firm with approximately 300 employees. The company profited from the construction boom in Orange County and surrounding areas in the late1980s and early1990s. The changing character of economic growth in Southern California dictates that Southpointe redirect its emphasis from major project developments to light commercial construction projects. To compete effectively in the light commercial construction market, however, Southpointe must redesign the firm's approach to work. The implementation of work changes into a profitable firm may be expected to meet internal resistance because employees from managers to laborers may see little point in changing a successful system. The paradox of successtoo much of a good thing, however, applies to the Southpointe situation (Elsass, 1993, pp. 8485).

Work changes for Southpointe are considered in eight separate areas. These areas are strategic planning for growth, organizing for the future, operational and financial controls, organizational structure, leadership, motivation, labormanagement relations, and human resource management.

Formal strategic planning is defined as "the process of determining the mission, major objectives, strategies, and policies that govern the acquisition and allocation of resources to achieve organizational aims" (Pearce, Freeman, and Robinson, 1987, p. 658). Strategic planning, thus, is a process that

generates specific actions which are required to carry out a particular strategy.

By definition, thus, the strategic planning process begins subsequent to the adoption of a strategy. The entire strategic process within an organization, however, is a set of highly interrelated components, which function within a dynamic environment. Thus, in the socalled real world, strategic planning will often precede strategy development, bec...

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Consultant Report on a Construction Company. (1969, December 31). In LotsofEssays.com. Retrieved 02:54, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1683820.html