Export of Products to Cuba

The describtion of the international marketing plan is presented in seven separate discussions. These discussions address issues related to (1) type of business, (2) product line, (3) mode of participation, (4) market evaluation, (5) competition, (6) functional issues, and (7) environmental scanning.

The type of business selected was food processing. This business type was selected because the foodstuffs category is one of the four major product areas of Cuban imports (Paxton, 1990). The other major import product areas are (1) raw materials, which are not suitable for export through a Canadian subsidiary of an American company, (2) fuel, which would require access to Canadian natural resources, and (3) major transportation equipment, such as locomotives, automobiles, trucks,

1 2busses, and tractors, which involves an industry which has been internationalized between Canada and the United States since the Auto Pact of 1965, and wherein the production of components in each country would complicate problems of Cuban export (Rudolph, 1987). Minor items of transportation equipment, such as bicycles, are manufactured wi

. . .
a population of almost 11 million persons (The World Bank, 1990). The market for milk products, thus, would be the approximate equivalent of that in the State of Pennsylvania, which is a major market. Cuba is unable to satisfy this market from domestic production, and, as a consequence of Organization of American States embargos adopted at the urging of the United States, and American law prohibiting commercial trade with Cuba, the the country has been unable to develop adequate supply sources in the region. Canada was not a member of the Organization of American States when the embargos were adopted; thus, Canada developed Cuba as an important trading partner (Paxton, 1990). Although Canada was admitted to membership in the Organization of American States in 1989, none of the organization's international actions effected prior to Canada's entry are binding on Canada. Trade between Canada and Cuba, therefore, continue. 5 COMPETITION Approximately threequarters of Cuba's imports are provided by the Soviet Union and other east bloc countries, with at least twothirds of the country's imports coming from the Soviet Union (Paxton, 1990). None of these countries is in a position to provide canned milk products in the
. . .

Some common words found in the essay are:
Bennett Hymowitz, Cuba Canadian, TYPE BUSINESS, Auto Pact, Cuba United, Deming Food, Carnation Canadian, Organization American, Carnation Company, President Bush, consumer satisfaction, rudolph 1987, canned milk, american law, canadian subsidiary, comparative advantage, american company, paxton 1990, product line, commercial trade cuba, bennett hymowitz, theory comparative advantage, bennett hymowitz 1989, extend american law, international marketing plan,
Approximate Word count = 1841
Approximate Pages = 7 (250 words per page)

More Essays on Export of Products to Cuba