Honda Motor Co., Ltd.
Company History
The comp
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The company was founded by Soichiro Honda. He had worked for six years as an apprentice at Art Shokai, a Tokyo auto service station, and then he opened his own branch of the repair shop in Hamamatsu in 1928. He repaired autos at the shop and also raced cars. He received a patent for metal spokes to replace the wood in wheels in 1931. He was in a race in 1936 when he set a long-standing Japanese speed record, then crashed at the finish line, escaping critical injury. In 1937 he started a company to make piston rings. There was a great demand for piston rings during the Sino-Japanese War and World War II thereafter, and the company also mass-produced metal propellers for Japanese bombers to replace the handmade wooden ones previously used. The factory where Honda made these parts was destroyed by bombs and an earthquake, and Honda then sold it to Toyota in 1945 for a sum of about $800,000. A year later, Honda established the Honda Technical Research Institute to motorize bicycles with small, war-surplus engines in order to provide an inexpensive form of transportation. This product would prove very popular in post-war Japan, a country beset by scarcity in which an inexpensive means of transportation served well. Honda next started making engines, and the company was renamed the Honda Motor Company in 1948.At that time, the company started making motorcycles, a step up from the motorbikes in technology and price. Honda wante
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two to three years in Japan learning the Japanese methods.
Competitive Advantages
Honda manufactures products in 40 countries, and four of its seventeen largest manufacturing plants are located in the United States--Marysville, Ohio; Anna, Ohio; East Liberty, Ohio; and Swepsonville, North Carolina. The 1991 sales picture was as follows:
$ mill% of total
Japan 10,87733
North America15,36346
Europe 4,01212
Other Regions 2,807 9
Total 33,059 100
As noted, though, these figures are much reduced for 1992. The basic business is motorcycles and automobiles, but the company also produces power products including all-terrain vehicles, general purpose engines, lawn mowers, lawn tractors, outboard motors, portable generators, power tillers, snow blowers, and water pumps.
Honda is not the only Japanese company encountering problems in the U.S. market today. The Japanese share of the U.S. auto market had been rising steadily for more than a decade to reach almost a third of the cars sold here, but the growth has topped out in recent years. After reaching 30 percent penetration in 1991 and 1992, the Japanese share of the U.S. car sales figures dropped to 27 percent for the first two month
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Approximate Word count = 1978
Approximate Pages = 8 (250 words per page)
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