This research develops a strategic analysis of the hotel industry in the United States as of early fall 1990. This industry analysis has been prepared according to client instructions, with respect to content, format, and industry definition. Client instructions were to: (1) develop content structure according to a sample paper titled "Strategic Indus try Analysis Cellular Telecommunications," as supplemented by a list of nine items provided by the client; (2) format the report of the research findings along the lines of the sample paper identified above; and (3) define the industry according to its Standard Industrial Classification code. As a conse quence of adherence to these instructions, the analysis suf fers from methodological limitations. These limitations are identified and explained, as applicable, within the text of the analysis. The findings of this analysis are presented in 13 separate discussions, as follows: (1) the industry, (2) his tory, (3) technology, (4) resource availability, (5) socioeco nomic trends, (6) government, (7) customer needs, (8) general business developments, (9) industry structure, (10) industry marketing practices, (11) industry threats and opportunities, (12), investment requirements, and (13) strategic recommenda tions.
Client instructions directed the development of a strate gic analysis of the hotel industry, as that industry is defined by its Standard Industrial Classificaton code. Hotels, per se, are a part of the Services Division of the Standard Industrial Classification Manual (Office of Management and Budget, Office of the President, 1987). Hotels are included in Major Group 70: Hotels, Rooming Houses, Camps, and Other Lodging Places (Office of Management and Budget, Office of the President, 1987). Hotels are combined with motels for further classifica tion. The hotels and motels industry group is 701, and the hotels and motels industry number is 7011 (Office of Management and B...