Hotel/Gaming Industry

As the hotel/gaming designation indicates, the activities of this industry are no longer limited to the provision of lodging, food, and ancillary services (Standard & Poor's, 1990). Entertainment, convention facilities, and special accommodations for business and government guests have long been a part of a hotel's ancillary services. In the last decade of the twentieth century, however, entertainment, in the form of gaming, is of such great magnitude for some hotels that lodging and food services may almost be considered as ancillary services for gaming activities. Further, the availability and

1 2quality of conference, and other special services for business and governmental guests in 1990 often are the determining criteria for lodging site selection by such guests. Typically, the hotel/gaming industry does no better than track GNP (gross national product) growth (Clar

. . .
ignificantly impinge on the activities of the hotel/gaming industry appear to be in the offing. Similarly, no such factors which would have a significant positive impact on the industry are in sight. Social change can occur rapidly, and without warning, however, thus, the industry must remain alert for such changes. 12 COMPETITIVE STRUCTURE, AND MARKETING PRACTICES There are several different concepts upon which the process of marketing may be based. First, there is the product concept, which assumes that "consumers will favor those products that offer to most quality for the price, and therefore the organization should devote its energy to improving product quality" (Kotler, 1989, p. 28). The product concept is important, and many of the things implied in its definition must be addressed by marketing organizations (improving product quality, as an example). The product concept is faulty, however, in that it implies that consumers purchase products, as opposed to purchasing solutions to their needs. Another concept of marketing is the selling concept, which "assumes that consumers will either buy or not buy . . . the organization's products," as a result of the organization's "effort to stimulate their inte
. . .

Some common words found in the essay are:
AFFECTING INDUSTRY, DeLozier Woodside, MARKETING PRACTICES, Heilbronner Thurow, Analysis Hotel/Gaming, ReaganBush Administrations, Mason Dickel, VALS Psychographic, Hayes Abernathy, DeLozier Woodside, hotel/gaming industry, strategic planning, life style, kotler 1989, business cycle, marketing concept, economic activity, external environment, glueck 1989, latesummer 1990, life style classifications, life style classification, organization's strategic planning, nine life style, organization's external environment,
Approximate Word count = 6522
Approximate Pages = 26 (250 words per page)