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Lingerie Consumption in West Europe

THE CHARACTER OF LINGERIE CONSUMPTION IN SELECTED WEST EUROPEAN COUNTRIES

This research examines lingerie consumption in selected West European countries. The specific countries of interest are France, Germany, Italy, and Spain.

The focus of the research is on consumption patterns that prevail in the lingerie industry in these four countries. In this context, consumption is classified as either (1) needbased or (2) fashionbased. For the purposes of this research, these two terms are defined as follows:

1. Needbased consumption involves the purchase of lingerie products that are considered to be essential to most people. These products include bras, panties, slips, and so forth.

2. Fashionbased consumption involves the purchase of products that are considered by most people to be lifestylerelated. These products include teddys, bodysuits, nightwear, and so forth.

The objective of this examination is to assess lingerie consumption in each of the four countries as either (1) needdriven or (2) fashiondriven. Consumption levels for needbased products and fashionbased products are stated in real (inflation adjusted) monetary terms. The basis for the determination of needdriven or fashiondriven for lingerie consumption within one of the countries is the monetary value of the two classes of lingerie consumption, with the greater value level being the determining variable.

The findings of the research performed are presented in three discussions. The first discussion briefly covers the economic status of each of the countries, including gross expenditures on lingerie products. The second discussion assesses lingerie consumption within the context of needdriven and fashiondriven purchases. The final discussion presents the conclusions drawn from the research performed.

The state of the economy in each of the four countries, together with gross expenditures on lingerie products in the countries are p...

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Lingerie Consumption in West Europe. (1969, December 31). In LotsofEssays.com. Retrieved 02:20, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1684223.html