Management Information Systems

This research critiques the article identified below this paragraph. The critique considers the relevance of the article to management information systems, the logic and completeness of the author's argument, the reviewer's perception of the weaknesses and strengths of the article, and the reviewer's disagreement or agreement with the key points stated in the article.

Bessen, Jim. (1993, SeptemberOctober). Riding the marketing information wave. Harvard Business Review, 71(5), 150160.

The relevance of this article to management information systems is demonstrated by Bessen (1993, pp. 150160) through illustrations of how several major companies have either captured or maintained industry leadership through the generation and management of information that provided competitive advantage. The approach to information management adopted by companies such as American Airlines, A&P, Fingerhut, and R.R. Donnelley & Sons is a task that is neither simple nor inexpen

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Some common words found in the essay are:
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Approximate Word count = 727
Approximate Pages = 3 (250 words per page)

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