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Management Information Systems

RIDING THE MARKETING INFORMATION WAVE: A CRITIQUE

This research critiques the article identified below this paragraph. The critique considers the relevance of the article to management information systems, the logic and completeness of the author's argument, the reviewer's perception of the weaknesses and strengths of the article, and the reviewer's disagreement or agreement with the key points stated in the article.

Bessen, Jim. (1993, SeptemberOctober). Riding the marketing information wave. Harvard Business Review, 71(5), 150160.

The relevance of this article to management information systems is demonstrated by Bessen (1993, pp. 150160) through illustrations of how several major companies have either captured or maintained industry leadership through the generation and management of information that provided competitive advantage. The approach to information management adopted by companies such as American Airlines, A&P, Fingerhut, and R.R. Donnelley & Sons is a task that is neither simple nor inexpensive, but the task is one that is essential to industry leadership status in the contemporary industrial environment (Bessen, 1993, pp. 150160).

An important illustration used by Bessen (1993, pp. 150160) to logically and completely present and support the argument that

the development and effective management of consumer information is a most essential step in the contemporary industrial

environment for firms aspiring to market leadership. A case in point involves the computerized reservations management systems developed and implemented by major airline companies (Bessen, 1993, pp. 100, 153).

The largest of the airline computerized reservations systems is SemiAutomated Business Research Environment (SABRE), which is a subsidiary operation of American Airlines (The computer, 1990, p. 46). SABRE was conceived as "an internal link between the airline's o

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Management Information Systems. (1969, December 31). In LotsofEssays.com. Retrieved 06:57, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1684244.html