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Mass Media Communication Curriculum

INTRODUCTION TO MASS MEDIA COMMUNICATION

Doubtlessly, the twenty-first century will be the Communication Century. Interpersonal communication will take on a new face determined essentially by technology. Mass communication likewise will take on a new face inasmuch as interactive transactions between media and individuals will be common. As long as mass communication was unidirectional--from medium to receiver, the laws of mass or group psychology could help explain a number of social reactionary phenomena. The moment there is interaction between a mass medium and an individual participant, i.e. the moment mass communication is individualized, becomes interpersonal communication, a whole new set of psychological laws come into play. Whether traditional mass communication or personal communication through mass media is considered, the processes determine a number of mass and individual behaviors. If this is so, the question of who controls communication becomes paramount to the exercise of free-will by the citizenry. In this perspective, it is clear that all school children should be made aware of the power of influence of the mass media, of the sources of information, and of the economic, political, and cultural controls which govern mass communication at any one time in the history of the nation. In the age of technology, all children, likewise, must be familiar with the mechanisms of most communication media; they must have a solid cognitive grasp of the technology and potential utilizations of the media; they must have an equally strong set of attitudes (affects) towards how they are controlled by the media and how they can control these same media through the democratic and educational processes. A solid foundation to an Introductory Programme in Mass Communication must stress the interdisciplinary aspect of the field as well as the social responsibility involved.

The major purposes of the Programme are to ...

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Mass Media Communication Curriculum. (1969, December 31). In LotsofEssays.com. Retrieved 08:39, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1684271.html