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Mass Media Communication Curriculum

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INTRODUCTION TO MASS MEDIA COMMUNICATION

Doubtlessly, the twenty-first century will be the Communication Century. Interpersonal communication will take on a new face determined essentially by technology. Mass communication likewise will take on a new face inasmuch as interactive transactions between media and individuals will be common. As long as mass communication was unidirectional--from medium to receiver, the laws of mass or group psychology could help explain a number of social reactionary phenomena. The moment there is interaction between a mass medium and an individual participant, i.e. the moment mass communication is individualized, becomes interpersonal communication, a whole new set of psychological laws come into play. Whether traditional mass communication or personal communication through mass media is considered, the processes determine a number of mass and individual behaviors. If this is so, the question of who controls communication becomes paramount to the exercise of free-will by the citizenry. In this perspective, it is clear that all school children should be made aware of the power of influence of the mass media, of the sources of information, and of the economic, political, and cultural controls which govern mass communication at any one time in the history of the nation. In the age of technology, all children, likewise, must be familiar with the mechanisms of most communication media; they must ha

. . .
her to follow up on the guest-appearance with a classroom discussion, in which the teacher is the facilitator rather than the provider of factual information. 08.05 Time. It is estimated that twenty hours of instructional time and eight hours of independent study will be sufficient for at least ninety percent of learners to achieve all objectives. The remaining ten percent may need to commit an additional two to six hours for practice and remediation. The schedule organizes the lessons on the basis of one fifty minute lesson a day for four weeks of five days or six days each. The grade teacher, of course, will have to spend an average of one hour preparation and twenty minutes grading for each one hour lesson--assuming he or she teaches the Programme. 08.06 Cost. The main cost will be the school overheads as allocated to each hour of classroom instruction. The extra costs would cover the development of adequate classroom resources and the conducting of field trips. It is assumed that guest-speakers do not receive honoraria, but are invited to lunch and/or receive a memento from the class. 09TRYOUT 09.01 Pilot test. The Programme should be pilot-tested with individual students as enrichment or remediation during a su
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Approximate Word count = 8242
Approximate Pages = 33 (250 words per page)

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