NORTHRIDGE PLAZA HOTEL

The Northridge Plaza Hotel is located in the northwest sector of the Los Angeles metropolitan area. The hotel organization participates in the travel and lodging industry. The services offered by the hotel include the traditional lodging services associated with hotel organizationsrooms, food and beverage service, and ancillary services for guests. Additionally, however, the hotel provides a full range of business support services for guests, and complete travel and sightseeing services for such guests. The mission of the hotel is to provide outstanding lodging, business, and travel services to guests.

Recently, the hotel has experienced occupancy rate problems. After studying the situation, the management adopted a strategy designed to attract seminar attendees from the near by California State University, Northridge, and to attract an increasing number of tour and convention guests.

Background on the Travel and Lodging Industry

The activities of the hotel segment of the travel and lodging industry are no longer limited to the provision of lodging, food, and ancillary services (Standard & Poor's, 1990, L2). Entertainment, convention facilities, and special accommodations for business and government guests have long been a part of a hotel's ancillary services. In the last decade of the twentieth century, however, entertainment, in the form of gaming, is of such great magni

. . .
044 years (n = 9) 3 (33%) 3 (33%) 4559 years (n = 6) 2 (33%) 1 (17%) Over 59 years (n = 5) 3 (60%) 4 (80%) Time Lived in Neighborhood: Less than 5 years (n = 14) 2 (14%) 1 ( 7%) 510 years (n = 10) 4 (40%) 5 (50%) More than 10 years (n = 6) 4 (67%) 4 (67%) ============================================================= Women comprised 56.7 percent of the sample. This proportion is at odds with the proportion of women in the local area population, which is 50.1 percent for the total population, and 50.6 percent for that segment of the local area population over the age of 19 years. A plausible reason for this disparity is that women are more likely to be found in shopping centers than are men. In the sample, 33.3 percent of the individuals were in the 2029 years age group. Within the local area population, this age group comprises only 19.2 percent. Persons in the 3044 age group comprises 30.0 percent of the sample, while they comprise 30.2 percent of the total local area population.
. . .

Some common words found in the essay are:
Weekend Seminar, Los Angeles, Plaza Hotel, University Northridge, DeLozier Woodside, Lived Neighborhood, Controls Marketing, VALS Psychographic, Universal Studios, Northridge Interviews, university seminar, los angeles, local population, lodging industry, travel lodging, travel lodging industry, hotel segment, hotel segment travel, segment travel lodging, target segment, segment travel, seminar attendees, expected split, university seminar attendees, california university northridge,
Approximate Word count = 4433
Approximate Pages = 18 (250 words per page)