The service to be provided is a pet sitting service for people who need someone to watch their animals for a period of time. The service is to be designed as an alternative to the kennel. This sort of business has been developed in various parts of the country, and the business can include a number of extras besides just watching the animals, from watching the house while vacationers are away to pet grooming during the same period of time. This business will be designed to watch pets while people are at work, when they need emergency services such as having their pet transported to the vet when they cannot do it themselves, and whenever the owner cannot be with his or her pet and needs someone to take care of the animal. When people are on vacation, other services can include watering plants, adding to security, bringing in the mail, and so on.
This business will be designed for Long Island and for the people of that part of New York. This is a densely populated area with many large family homes. The people of Long Island work, many of them in New York City, and they need someone to watch their pets while they are away. A pet sitting business such as envisioned here has an advantage for the pet in that the best place for the pet to be is in its own home. These familiar surroundings make the pet feel more secure when a stranger is present. The target customer for this service will be found in the area of Eastern Nassau through Western Suffolk. The customer is of middle- to upper-class status, married with or without children, and with a love for animals. These people go out to dinner, movies, and take vacations, so they need someone to watch their pets at times when they cannot be home.
Various commentators on this business note the added services that are part of the pet-sitting business today. Butterton (1992) notes that t
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