PR Proposal

This project involves the presentation of a proposal for a public relations campaign to be conducted on the part of a real estate development company by a public relations and advertising agency. The public relations and advertising agency is a mediumsized organization, which operates at the regional and local levels. The real estate development company is a major regional organization. The specific project for which this public relations campaign will be conducted involves the development for urban living uses of previously undeveloped land, the great majority of which is heavily wooded.

The problem confronting the real estate development company with respect to the Lake Piru urban uses development project is twofold. First, the company, through the conduct of an effective public relations campaign, must persuade the various interested public that the project will be an asset to the region, and will not pose significant risks to the physical environment, the fiscal structure of government, or the quality of life. Second, the company must, through the conduct of an effective publi

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e proposed public relations campaign will be to persuade the interested publics that relevant environmental concerns were accorded as much weight as that accorded to economic factors in the environmental impact statement prepared for the Lake Piru urban living development project. Provision of Public Services For new urban living developments, such as the Lake Piru project, a major tax payer and public administrator concern involves the cost of extending urban services to the new development. Land has served as a basis for taxation as far back as recorded instances of taxation have been found. In the 6 United States, property taxes date to the early Colonial period, when real property was taxed on the basis of its productive value. Over time, the concept of property taxation shifted towards market value taxation, and away from the concept of productive value taxation. The development of the Lake Piru project for urban living uses will cause a significant increase in the market value of the project land. Thus, the tax bases in both Los Angeles and Ventura counties will be increased through the completion of the project. The contribution of property taxes to government revenues had in California approximates 10 perce
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Some common words found in the essay are:
Lake Piru, Angeles Ventura, EXECUTIVE BRIEF, Concerns Concerns, Planning Programming, public relations, lake piru, Channel Identifications, Angeles Venturacounty, relations campaign, piru urban, lake piru urban, CAMPAIGN BUDGET, public relations campaign, piru urban development, urban development, TIMING FORMS, development project, National Forest, proposed public relations, proposed public, urban development project, estate development, real estate, development company,
Approximate Word count = 4268
Approximate Pages = 17 (250 words per page)

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