.. 40
Conclusion ................................... 40
Recommendations .............................. 41
Application of Findings .................... 41
Future Research ............................ 42
REFERENCES ............................................... 43
Historically, secondary school counselors have been concerned with helping students find jobs, and with providing them with information concerning the location of college catalogs. Changes have occurred, however, in the ways in which students choose a college (Baker, 1981). The high school senior has become a consumer who is the target of college and university marketing strategies. An array of recruitment personnel from colleges compete to attract students. In the midst of these competitive college sales campaigns stands the student in need of guidance.
Traditional secondary school counseling services have not been improved to help students become effective college selectors. The need for improvement in this area has been recognized, but the needed changes have neither been formulated nor implemented (Kellaris and Kellaris, 1988). This present study investigated the role high school guidance services in the college selection process of high school seniors, as this role was perceived by students already attending college.
High school students, when making choices concerning which college or university to attend, require both information and informed counseling. Unfortunately, the degree to which such information and counseling is available, and the quality of such information and counseling when it is available tends to vary widely among secondary schools. The purpose of this current study was to assess the perceptions of first year college students with respect to the effectiveness of the information and counseling they received to assist them in selecting a postsecondary institutio...