Stakeholder Influences

1.0 Introduction ............................. 1

2.0 Objectives and Structure ................. 3

3.0 The Issue of Organochlorine Compounds .... 5

4.0 Industry Profile ......................... 24

5.0 Stakeholder Identification ............... 27

5.1 Environmentalists .................... 28

5.2 Media ................................ 29

5.3 Public ............................... 30

5.4 Government ........................... 32

5.5 Summary .............................. 38

6.0 Stakeholder Relationship to Strategy ..... 38

7.0 Strategy and Change ...................... 39

8.0 Results .................................. 45

8.1 Environmentalists .................... 45

8.2 Media ................................ 46

8.3 Public ............................... 47

8.4 Government ........................... 55

9.0 Time Frame Analysis ...................... 56

9.1 The 1980s ............................ 56

9.2 The 1990s ............................ 57

10.0 Response by Industry ..................... 59

11.0 Conclusion ............................... 65

12.0 Appendix ................................. 69

13.0 Bibliography ............................. 76

STAKEHOLDER INFLUENCES ON ENVIRONMENTAL STRATEGY DEVELOPMENT AND IMPLEMENTATION BY THE CANADIAN PULP AND PAPER INDUSTRY

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e face of strong public opposition to such action. What signifies a lack of responsibility on the part of government is (1) a failure to recognize the need for an effective response to a critical situation, such as the chlorine problem, and (2) a failure to implement programs designed to overcome public opposition to necessary actions. A failure by government to act effectively and promptly on issues such as environmental protection is often a consequence of government by elites, which is characteristic of government in many countries, including Canada. Societal elites, more often than not, have agendas which differ markedly from the desires of the general population. The general population in the United States, as an example, supports effective environmental protection. Several elites, however, oppose environmental protection, assuming that such policies would impinge on their own economic goals. Unfortunately, societal elites typically possess the power to influence government to a far greater extent than can public opinion. A rational response to the environmental protection problems based on scientific knowledge is feasible. A non-political response, however, is not feasible in a non-dictatorial society, because

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