Title: Strategic planning in hospitals: a review and proposal.
Authors: Bruton, Garry D.; Oviatt, Benjamin M.; Kallas-Bruton,
Citation: Health Care Management Review, Summer 1995 v20 n3 p16(10)
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Abstract: Hospitals have been encouraged to adopt strategic planning
techniques to increase their efficiency. However, there is no
proof that hospitals which have adopted strategic planning are
more efficient than those which have not used the method. To
address these problems, issues surrounding the implementation
of strategic planning in hospitals are presented.
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Full Text COPYRIGHT Aspen Publishers Inc. 1995
Hospitals face increasing levels of financial and organizational
pressures each year. Hospitals are urged to adapt to these pressures via
strategic planning, but the empirical evidence on this technique is
limited. This article addresses these issues.
One way hospitals are encouraged to improve their business posture is
through strategic planning, which business firms associate with better
performance. It is argued that strategic planning will produce similar
benefits for the American hospital system. Over the past 12 years,
hospital journals have devoted special issues to the usefulness,
development, and implementation of strategic planning.[1,2] Numerous
additional articles have appeared in other journals,[3-7] or have been
prepared by groups such as the American Hospital Association[8] and
others.[9] In short, there is considerable literature that discusses how
This level of prescriptive support has led many to assume automatically
that strategic planning is beneficial. However, a paucity of information
exists on how many hospitals in the United Stat...