SWOT Analysis of UAL Corp.

This research performs a SWOT (strengths, weaknesses, opportunities, and threats) analysis on the UAL Corporation. As UAL is a holding company, and as United Airlines is the principal operating company within the organization, the SWOT analysis is based primarily upon United Airlines. In addition to the SWOT analysis, the company's current strategy is assessed, suggestions for improvement are offered, and fiveyear projections for the company are presented.

In a SWOT analysis, the strengths and weakenesses relate to the organization's internal environment, while the opportunities and threats relate to its external environment. Identification of the opportunities available to an organization, and of the threats to an organization, thus, require an assessment of the external environment. In performing this SWOT analysis on UAL, the external environment is assessed first, and this assessment is followed by an identification of the opportunities available to the organization, and of the threats to the organization, which is followed, in turn, by an identification of UAL's strengths and weaknesses.

United Airlines operates in the passengercarrying segment of the air transportation industry. There are three components of the passengercarrying segment of the airlines industry. At the top, there are the major trunk airlines. In the center, are the regional carriers, and, a

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