Metastrategic management cycles bridge four key elements of strategic management:
(Limerick, Cunningham, and Crowther 153)
These diverse aspects of management are brought into a coherent whole through a metastrategic design, a design crucial to organizational success in the global era where economies of scale, competitive advantage, and increased returns remain chief priorities. Leadership that succeeds is leadership that creates such a metastrategic design in order to achieve the above goals of modern global corporations. Traditional strategies do not form a coherent whole among vision, identity, configuration, and systems of action. Even among these elements of leadership management, there is an increasing focus on wholeness as a means of achieving economies of scale, competitive advantage, and increased returns.
In Sandra Vandermerwe’s How Increasing Value To Customers Improves Business Results, the author states “Traditional strategies built around market share lead to diminishing returns. Smart companies are increasing their returns by defining their goals in terms of market spaces, not sales of discrete items – and focusing on the whole customer” (1). Likewise, leadership must be able to create a metastrategic design that creates wholeness among the four basic elements of vision, identity, configuration, and organizational action.
My personal experience and research have led me to be extremely familiar with the metastrategic design of founder and CEO of Amazon.com, Jeffrey Bezos, as well as within the banking and finance industry. This analysis will apply Vandermerwe’s argument and article to both. At Amazon.com, Bezos’ founding vision, identity, configuration design, and systems of action have created a company whose market capitalization is a stunning $18.3 billion even though the company posts only $1.6 billion in annual revenue and has never earned a profit for investors. The main reason for ...