Leadership

Metastrategic management cycles bridge four key elements of strategic management:

(Limerick, Cunningham, and Crowther 153)

These diverse aspects of management are brought into a coherent whole through a metastrategic design, a design crucial to organizational success in the global era where economies of scale, competitive advantage, and increased returns remain chief priorities. Leadership that succeeds is leadership that creates such a metastrategic design in order to achieve the above goals of modern global corporations. Traditional strategies do not form a coherent whole among vision, identity, configuration, and systems of action. Even among these elements of leadership management, there is an increasing focus on wholeness as a means of achieving economies of scale, competitive advantage, and increased returns.

In Sandra Vandermerwe's How Increasing Value To Customers Improves Business Results, the author states "Traditional strategies built around market share lead to diminishing returns. Smart companies are increasing their returns by defining their goals in terms of market spaces, not sales of discrete items � and focusing on the whole customer" (1). Likewise, leadership must be able to create a metastrategic design that creates wholeness among the four basic elements of vision, identity, configuration, and organizational action.

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of value, or value add-ons); and Diversity of spending (stretching into new areas of customers' lives). Part of Amazon.com's enormous success is from the way it has lowered delivered cost through the elimination of expensive retail outlets, warehousing, and other costs traditionally associated with book-selling. Further, Amazon.com has succeeded because of the innovative and dynamic leadership of Bezos, who seems to understand these methods of maximizing customer spending while lowering delivery costs. For example, his original book-selling Web site formed associations with thousands of booksellers all over the country which not only lowered inventory costs but also added value for customers by offering many more titles than Amazon could on its own. Further, technological innovations that design customer profiles and recommend purchases based on past purchases and specified interests allow Amazon to court consumer loyalty over the lifetime of the consumer in addition to being able to add value to its products by offering such a customer-focused service. Internet technology was a new reality when Bezos first formed Amazon.com, but his ability to become the world's largest E-commerce company is based on his leadership abilitie

Category: Business - L