- How To Write A Marketing Proposal -
In my company, a real-estate firm, we are unveiling a new Information Technology to help make communication between different departments more productive, efficient and totally on-line. These departments include: administration, finance, sales. The proposal is for a new Local Area Network (LAN) of computers that will allow for administrators, sales people, customers and finance workers to work together efficiently and more productively all linked to the same data base of information. This document will explain the steps necessary in the process for creating the proposal for this system to be delivered to the President of the Company, Mike Rooney.
In writing the proposal, the components to be considered are: clear, realistic financial projections; detailed market research; detailed competitor research; management and administration; good formatting and clear writing; implementation strategy (Elkins, 1996: 60-61). The beginning of the process is the gathering of information. Where this proposal is concerned, information must be gathered on the different type of LAN systems available and their costs and benefits/disadvantages. Further, information on what is required by the different departments to work together efficiently is also required. Competitor information is also necessary to see what other companies in the market are doing with LANs. In light of these requirements to properly gather the information necessary to write the proposal, management from the different departments should be sought out for input into what requirements are needed for a LAN system.
Once all pertinent information is gathered, the time for writing the report has come. An outline should be made of the overall proposal which will include the following sections: Executive summary; Description of technology; Advantages/Applications of technology; Cost Analysis; Implementation of technology; C...