AOL Time Warner

 
 
 
 
Without doubt the biggest reason for AOL Time Warner's ATW) $99 billion loss is poor fiscal management and leadership by Chief Executive Officer (CEO) Richard D. Parsons. For example, Parsons allowed the cable division to record advertising fees from new networks all at once instead of gradually. Since the company is no longer adding new networks, this move ensures sharp declines in growth because of falling advertising fees. As one investor who sold his AOL Time Warner stock proclaimed, "This happened under his watch" (1). AOL Time Warner finds itself in dire straits in the long gone wake of high expectations when the merger was announce


     
 
 
 
    

 

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