Almusbah Group

Almusbah higher management comprises a professional team combining tradition and innovation as well as an extensive understanding of business trends. The company’s management is comprised of the following directors and executive managers:

Mr. Ahmed Almusbahi Joint CEO and member of Board of Directors

Mr. Abdullah Almusbahi Joint CEO and member of Board of Directors

Mr. Taaj Alsudani Financial Director

Mr. Hassan Ahmed Wholesale Director

The financial results presented in this section reflect the wholesale division of Almusbah Group compared with the data of a leading company in Saudi Arabia named Mahmood Saeed (MS) Trading LLC. The table below presents data for the year 2001 in thousands of Saudi Riyals:

Inventory Turnover (times) 0.97 2.34

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s that will be used, since the profit margins of these mass perfumes are relatively low and since the life cycle (life period) is relatively short. The mass market perfume industry depends on introducing products fast, and customer loyalty is very low. The Group’s mass market perfumes pricing strategy satisfies the needs of the consumers in niche markets. The products are specially targeted at consumers looking for economical products of high quality. However, the Group’s products target a growing niche of younger consumers. The price of these products ranges from $2 to $12. The group strongly believes that to successfully market its products, it must fill its niche with value-priced and high quality products that are presented in attractive packages and displays. The Group’s suppliers have access to quality glass bottles and unique packaging shapes and styles. The Group’s product line is packaged in colorful cartons that are designed with the latest technology to make them more attractive to consumers. The group currently sells and distributes its products in Saudi Arabia, United Arab Emirates, Yemen, other GCC countries, and other Middle East countries through the various distribution companies affiliated with the g
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Some common words found in the essay are:
DISCUSSION RESULTS, Strategy Mass, IMPROVE EFFICIENCY, Europe Inside, Alrehab Entrants, Influences Economic, Saudi Arabia, Overall Market, Market Segment, SUMMARY Background, sales force, mass market, wholesale division, market segment, sales person, saudi arabia, mahmood saeed, mass market segment, branded perfumes, branded fragrance, purchasing sales, mass market perfumes, sales force input, average age inventory, inventory days 376,
Approximate Word count = 3082
Approximate Pages = 12 (250 words per page)

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