Through its various entities Almusbah is primarily engaged in producing, distributing and marketing branded and mass market fragrance, cosmetics, hair care, air fresheners, skin care and toiletry products. The mass market products retail at significantly lower prices compared to high priced designer products. Almusbah sells locally and internationally to wholesalers, distributors, chains, stores and to mass merchandisers.
Almusbah higher management comprises a professional team combining tradition and innovation as well as an extensive understanding of business trends. The company’s management is comprised of the following directors and executive managers:
Mr. Ahmed Almusbahi Joint CEO and member of Board of Directors
Mr. Abdullah Almusbahi Joint CEO and member of Board of Directors
Mr. Taaj Alsudani Financial Director
Mr. Hassan Ahmed Wholesale Director
The financial results presented in this section reflect the wholesale division of Almusbah Group compared with the data of a leading company in Saudi Arabia named Mahmood Saeed (MS) Trading LLC. The table below presents data for the year 2001 in thousands of Saudi Riyals:
Inventory Turnover (times) 0.97 2.34
Average Age of Inventory (days) 376 156
Average Collection Period (days) 180 160
Average Payable Period (days) 67 50
A). In general, the retail market is positively related with the state of the economy of the local country. The Saudi citizens consume perfumes above average compared with the people of different countries. This is due to cultural and religious reasons. Since the weather is hot most of the year it became the norm that people wear different fragrances. The religious aspect of perfume consumption occurs because Friday is regarded as a day where Muslims gather in mosques for about an hour and do their afternoon prayers. During such times, it is recommended that people come clean with nice clothes and sme...