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AOL Anywhere

If America Online, Inc. (AOL) achieves its newest strategy, AOL Anywhere, it may signal the death knell for the desktop computer. Intent on increasing market share, hitting new markets, and leveling the competition, AOL Anywhere means “achieving ubiquity in American households and offices by delivering online services through many types of electronic devices, ultimately including such things as wireless phones with tiny display screens” (Henry AO1).

For now, AOL intends to achieve ubiquity by delivering online services through the staple of the family living room, the television set. WebTV has done so for years in a service that is far more convenient, interactive, and superior in options and quality to AOL computer services. However, the company has failed to reach more than 700,000 customers (Henry A01). AOL intends to reach tens of millions to add to its already 17 million customer base (Henry A01). AOL recently merged with Time Warner making it one of the biggest online/media empires in the world. The plan is to have people be able to watch their favorite TV shows while shopping, chatting, reading and sending email, or doing research at the same time. It is doing so partly to offset its biggest competitor in this area that experts say is the future of online delivery, AT&T. AT&T has the advantage that it will be able to offer its services over the cable, a much faster, higher quality method of delivery. AOL will still deliver its services over traditional, slower, phone line transmission.

Part of the AOL strategy includes forming alliances with other big name corporations in an effort to strengthen its position over AT&T. It has inked deals with DirectTV hardware and Phillips Electronics who will make the set-top box needed to hook up to online services through the TV. A keyboard and software are also needed. AOL’s AOL Anywhere strategy does not stop at conquering the American television

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AOL Anywhere. (1969, December 31). In LotsofEssays.com. Retrieved 00:56, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1684991.html