Hospitality, Restaurant & Institutions

The Increasing Need For Skilled, Educated Employees

Hospitality 2000: A View to the Next Millennium is the first global research study to pinpoint significant trends and strategic issues that will impact the hospitality industry in future. These trends and changes are occurring on the customer, market, product, and organization levels. Among these trends are new industry standards for management, ones that require a higher level of education and training than are traditional in the hospitality industry. Customer information systems, the extension of services, the virtual marketplace, and new performance measures all require skilled managers and employees with higher levels of education and training than ever before:

As the hospitality industry changes, recruitment of skilled managers will be critical. Eight out of ten industry executives agree that this will be an important human resource challenge. Leaders are also concerned with the availability of skilled employees and the adequacy of hospitality education.

The challenge to human resources comes from the fact that traditionally the restaurant and hospitality industries have relied on low-wage labor for profitability. Because of this, employees are often low-skilled, uneducated workers, college students and young teens employed for the first time. Many managers in the restaurant and hospitality industries are not college gradua

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out the door. Sunday I. Okeiyi, a professor at the North Carolina Central University, created the “Factors Influencing Selection of an Academic Major: Implications for Minority Recruiting in Hospitality: seminar. Okeiyi’s seminar is designed to make HRI executives ware of the need to provide more information and better promotional efforts aimed at increasing educated job candidates in the industry. Okeiyi’s seminar demonstrates there are perception obstacles to be overcome in such an effort “The poor image of the hospitality industry is prevalent among most young people – the college bound as well as those entering the workforce…There will be an increase of management positions available in the lodging industry over the next decade, and things have to be done in order to change how the public perceives the industry. That will be one way to attract employees” (Higley, 1996, 79). Industry executives are not sitting still in the face of such conclusions. In addition to securing more potential employees from among the ranks of college graduates and those choosing majors, the industry has also been diligently at work trying to form alliances with academic institutions in order to design a curriculum that will educate potential H
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Approximate Word count = 2925
Approximate Pages = 12 (250 words per page)

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