Bed & Breakfast Marketing Plan

In the B&B Industry in Michigan and Indian, the Bed and Breakfast Association of Southern Michigan and Northern Indiana is responsible for promoting its 100 member B&B’s, each of who pay $200.00 annually for membership. The annual advertising budget for promoting tourism for the B&B’s in the region is $20,000. Advertising is a business expense just as much as the cost of labor, so the decision was made to use the percentage-of-sales advertising budget method to relate the advertising budget to the quantity of goods sold. As one B&B industry analyst notes, “The percentage-of-sales method avoids some of the problems that result from using profits as a base. If profits are low, it might not be the fault of sales or advertising. But if you stick with the same percentage figure, you will automatically reduce your allotment” (Plan 1)

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Approximate Word count = 859
Approximate Pages = 3 (250 words per page)

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